Digital musculoskeletal care provider Hinge Health has joined forces with virtual care specialist Midi Health to create a novel partnership aimed at enhancing care for women experiencing menopausal symptoms. The collaboration is set to integrate Hinge Health’s movement-based therapies with Midi Health’s extensive virtual clinic services to form a comprehensive treatment approach for menopause and musculoskeletal issues frequently associated with this stage of life.
Hailing from California, Midi Health serves women aged 40 and above who are transitioning through perimenopause to menopause. With a team comprising nurse practitioners, physicians, and researchers, Midi Health not only offers guidance on lifestyle adjustments but also prescribes medications as part of its treatment plans. Hinge Health, on the other hand, brings its expertise in managing musculoskeletal conditions by providing access to health coaches, orthopedic surgeons, physical therapists, and cutting-edge technology including surgery decision support tools.
This partnership is particularly significant as it aims to address both menopausal and musculoskeletal symptoms, which are often prevalent but overlooked during menopause. Women who are Hinge members and in-network with Midi will benefit from personalized treatment plans tailored to their specific needs during menopause. This includes consultations with Midi’s clinicians who specialize in menopause, ensuring an integrated care approach.
A recent academic review by the University of Central Florida School of Medicine has emphasized the necessity for greater awareness and targeted treatment regarding musculoskeletal symptoms during menopause, even coining the term “musculoskeletal syndrome of menopause” to underscore its importance. This highlights the timely and relevant nature of Hinge and Midi’s collaborative efforts.
Arielle Slam, Hinge Health’s principal product manager for women’s health, expressed personal satisfaction and professional pride in incorporating Midi Health’s virtual care into Hinge’s offerings. According to Slam, this partnership will combine advanced musculoskeletal care and therapeutic movement from Hinge with Midi’s specialized national network, facilitating comprehensive and accessible menopause care for women everywhere.
Joanna Strober, CEO and co-founder of Midi, mirrored this sentiment by stressing the mutual commitment to holistic, personalized care. The joint efforts will cater to a range of needs from physical therapies to hormonal treatments provided by Midi’s clinicians.
In terms of broader industry context, Midi Health has been actively expanding its resources and partnerships. Following its substantial funding achievements totaling $100 million after a $60 million Series B round in April, Midi partnered with Memorial Hermann Health System to provide enhanced access to Midi’s services either directly via their website or through referrals from Hermann providers. Additionally, Midi collaborated with Neurotrack, a digital cognitive assessment firm, to tackle brain fog and other cognitive symptoms among menopausal women.
Hinge Health has similarly been extending its services and partnerships. Established in 2015, the company recently aligned with Sun Life to offer its musculoskeletal solutions to more members. It also started a home-based physical therapy service in Chicago and introduced a pelvic health program specifically catering to women’s health needs.
The digital care landscape for addressing musculoskeletal and menopausal symptoms is emerging as a significant area of growth with various players like Sword Health, which offers a product for female pelvic pain, and Renovia, known for its digital therapeutics for urinary continence. Hinge Health and Midi Health’s partnership, therefore, represents a strategic move in a bustling sector poised for transformational change geared towards improving women’s health in midlife and beyond.
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