Sun Life, an organization focused on employee and government benefits, has recently partnered with Hinge Health to enhance its musculoskeletal (MSK) care offerings through digital solutions. This collaboration will give Sun Life members specialized access to a range of Hinge Health’s services, including health coaching, orthopedic surgery consultations, physical therapy, and technology like surgery decision support tools.
Hinge Health, established in 2015, has made significant strides in the digital MSK and physical therapy sector. It is recognized for providing resources and support for individuals with musculoskeletal conditions. Among the innovative technologies offered to Sun Life members through this partnership is Enso, an FDA-cleared wearable device that delivers electrical pulses to alleviate pain. Additionally, specific options in women’s pelvic health and localized in-person physical therapy services in certain metropolitan areas are included.
Access to Hinge Health’s services for Sun Life members will be facilitated through the Health 360 mobile and web-based application operated by Sun Life. This aims to make the process seamless and integrated, fitting easily into members’ healthcare routines.
According to Jen Collier, the President of Health and Risk Solutions at Sun Life U.S., this partnership aligns with the need to address the rising healthcare costs associated with musculoskeletal issues. Sun Life’s decision is backed by their own claims data, which reflects the national upward trend in MSK-related healthcare expenditures. This initiative is expected to offer beneficial MSK treatments and employ an omnichannel engagement strategy that could substantially impact healthcare spending, from preventative care to extensive medical procedures.
The need for improved and accessible MSK care is evident, as Hinge Health has rapidly expanded its influence and capabilities in the digital health market. In 2021 alone, the company secured significant investments amounting to hundreds of millions through various funding rounds, including a Series D raising $300 million, a Series E of $400 million, and a $200 million secondary investment, bringing Hinge Health to a valuation of $6.2 billion. Their expansion continued with an introduction of in-person home care physical therapy to complement their established virtual care offerings.
However, the journey has not been without challenges. Earlier in the year, Hinge Health reduced its workforce by approximately 10%, affecting various departments including engineering. This reflects the ongoing adjustments and scaling efforts typical within the fast-evolving tech and healthcare sectors.
The competition in the digital musculoskeletal space is robust, with other key players like SWORD Health, Transcarent, and ViewFi also making significant partnerships and expansions. SWORD Health, for example, has partnered with Teladoc to provide digital MSK services, a similar model to the Sun Life and Hinge Health initiative. Meanwhile, Transcarent and ViewFi have collaborated to deliver virtual orthopedic and musculoskeletal care services, underscoring a dynamic market focused on innovative and tech-forward healthcare solutions.
In summary, Sun Life’s partnership with Hinge Health marks a pivotal step towards integrating advanced digital health technologies and expert care into its healthcare offerings, specifically targeting musculoskeletal conditions. This initiative not only promises to improve outcomes for individuals suffering from these conditions but also strategically addresses the financial implications of MSK healthcare on a larger scale. By leveraging digital tools and data-driven insights, Sun Life aims to enhance the efficiency and accessibility of healthcare services, potentially setting a benchmark in the industry.
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